receive branding project.
The client requested a new brand visual for their table tennis learning & entertaining sports centre. They wanted a clean logo that stood out with bright colours with a friendly look. He also wanted the brand “receive” to stand in the sports clothing business with them releasing shirts, bags, bottles etc. With this I had to also create a new look that would also be able to stand next to Nike, Adidas. Rebook etc.
The logo is minimalistic which is a style that I specialise in. A lot of thought went into the logo with the clean type "Montserrat" type which I like. The logo itself has multiple meaning to it with the icon being a table tennis ball which also has speed lines in it to show movement. I think the icon works very well with the rest of the logo and works in practical use on its own. The "I" also has some modifications to it with me making the dot red which matches with the colour theme and the icon. This also makes it that the wordmark itself is unique and can stand by itself. Also the stem has been slightly modified where it is curved, this makes the eye look like a racket and the curve looks like a smile to show the friendly look that the business is going for.
